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9.5 façons dont Google réécrit vos balises de titre


Vous avez passé des mois à créer le message de marque «parfait», à le concentrer sur les données démographiques et psychographiques de base, et à créer avec amour/haine des centaines de titres de page. Vous vous réveillez, prenez votre café et lancez Google pour admirer votre travail, seulement pour voir ceci :

Pour référence, voici l’original étiqueter:</p><div class="adace-slot-wrapper adace-after-paragraph adace-align-center adace-slot-wrapper-main" style="text-align:center;"> <div class="adace-disclaimer"> </div> <div class="adace-slot"> <div class="adace_ad_61531b6c2a54a adace-dont-remove"> <a target="_blank" href='https://packref.seopowa.com/fr/youtube/41-youtube-video-vues.html' > <img src="https://referencementdansgoogle.com/wp-content/uploads/2019/07/Sans-titre-11.png" width="250" height="73" alt="" /> </a> </div> </div> </div> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-2.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379337&s=eca8746520a0bd8c18cd2742789af78e" data-image="1076321" style="opacity: 1;"/></figure> <p dir="ltr">Vous vous sentez peut-être confus et plus que frustré après la récente mise à jour de la réécriture des titres de Google, mais pourquoi Google réécrit-il les titres et que pouvons-nous en apprendre ? J’ai exploré plus de 50 000 <title> balises à découvrir.</p> <h2 dir="ltr">Titre réécrit par les chiffres</h2> <p dir="ltr">Toutes les données ont été collectées à partir du suivi de 10 000 mots-clés de MozCast le 25 août 2021 et comparées aux balises de titre originales collectées à l’aide de Screaming Frog (nous n’avons tenté qu’une seule collecte, car il s’agissait de sites tiers). Voici un bref aperçu :</p> <ul> <li dir="ltr"> <p dir="ltr"><strong>85 340</strong> résultats de la première page</p> </li> <li dir="ltr"> <p dir="ltr"><strong>71 603</strong> URL uniques</p> </li> <li dir="ltr"> <p dir="ltr"><strong>57 832</strong> <title> Mots clés</p> </li> <li dir="ltr"> <p dir="ltr"><strong><u>33 733</u></strong> réécrit</p> </li> </ul> <p dir="ltr">Vous êtes peut-être en train de faire le calcul en vous rendant compte que 58 % des <title> les balises que nous avons suivies ont été réécrites et se sont précipitées sur Twitter pour exprimer votre indignation. S’il vous plaît ne le faites pas – du moins pas encore.</p> <p dir="ltr">Premièrement, il y a forcément des bizarreries, comme la mise en cache <title> les balises qui ne correspondent pas au site actuel, les sites qui ont bloqué ou modifié nos demandes, le masquage, etc. Je soupçonne que ces cas sont relativement rares, mais nous ne pouvons pas les ignorer.</p> <p dir="ltr">Deuxièmement, « réécrire » est un mot délicat, car il implique une différence significative entre la version originale et la version réécrite. De cet ensemble de données, plus de 13 000 <title> les balises mesuraient plus de 600 pixels de large, la limite physique du titre d’affichage de bureau de Google. Plus de 7 000 présentaient une simple (…) troncature. Google fait cela depuis des années. Voici un exemple d’octobre 2011 (via la Wayback Machine) :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-3.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379511&s=8eff2c41cf970d15d7902784d7ba7f40" data-image="1076322" style="opacity: 1;"/></figure> <p>S’agit-il vraiment de « réécritures » dans un sens significatif ? Pour comprendre ce que fait Google et en quoi cela diffère du passé, nous devons approfondir les scénarios uniques en jeu.</p> <h2 dir="ltr">Scénario #1 : Troncature simple (…)</h2> <p dir="ltr">Google ne peut contenir autant de choses sur une seule ligne. Cette limite a changé au fil des ans, mais le fait fondamental demeure. Dans de nombreux cas, <title> les balises sont tout simplement trop longues, et ce n’est pas toujours une mauvaise chose ou nécessairement du spam. Voici un exemple et son résultat de recherche correspondant :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-4.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379558&s=d2fb8bdc6ded6593088bc8c4e953b0b7" data-image="1076323" style="opacity: 1;"/></figure> <p dir="ltr">C’est un verbeux <title> tag et nous pourrions certainement discuter des mérites de la copie académique par rapport à la copie marketing, mais il n’y a rien de mal en soi ou de spam à ce sujet. Cela ne correspond tout simplement pas à l’espace disponible, et Google doit en tenir compte.</p> <h2 dir="ltr">Scénario #2 : Troncature complexe (…)</h2> <p>Même avant la récente mise à jour, nous avons vu une variante moins courante de ce scénario, où Google tronquerait un titre puis ajouterait la marque après le « … »:</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-5.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379596&s=427db4395796db680aa29dfe5dc4612f" data-image="1076324" style="opacity: 1;"/></figure> <p dir="ltr">Dans cet exemple, Google a tronqué la balise avec « … » mais a ensuite réinséré la marque. Notez que le tube d’origine (|) a été remplacé par un tiret (-).</p> <h2 dir="ltr">Scénario n°3 : Réécrire la troncature</h2> <p dir="ltr">Plus récemment (et peut-être à partir de la mise à jour du 16 août), Google tronque les titres longs sans afficher d’ellipses (…) et, dans certains cas, reprend le titre d’affichage d’autres éléments de la page. Par exemple:</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-6.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379643&s=173ea517442e0a309c551c26d493ab4e" data-image="1076325" style="opacity: 1;"/></figure> <p dir="ltr">Ce texte apparaît en fait au milieu du <title> tag, mais il est possible qu’il ait été extrait d’un autre endroit sur la page cible. Je dirais qu’il s’agit d’une troncature assez réussie qui sert la requête de recherche (dans ce cas, « Dodd Frank »).</p> <h2 dir="ltr">Scénario n°4 : bourrage de mots-clés</h2> <p dir="ltr">Ce scénario a tendance à se chevaucher avec 1-3 – parfois les titres sont trop longs et ont clairement été bourrés de mots-clés. Je ne peux parler des motivations de personne, mais voici un exemple qui semble assez flagrant :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-7.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379647&s=d0e219b4e299f2939b5af0b5f1ca246a" data-image="1076326" style="opacity: 1;"/></figure> <p dir="ltr">Des erreurs ont été commises, etc. Il est intéressant de noter que cette réécriture semble être tirée d’un <H2> sur la page, mais un paragraphe entier est enveloppé dans ce <H2>.</p> <p dir="ltr">Ceux-ci sont amusants. Faisons-en un autre :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-8.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379653&s=d9fbd7a048831d1037349d27e9be0f0b" data-image="1076327" style="opacity: 1;"/></figure> <p dir="ltr">Cela me rappelle cette blague, « Un SEO entre dans un bar, un grill, une taverne, un pub, un pub… ». Dans ce cas, il semble que Google prenne le titre tronqué du fichier principal <H1> sur la page. Il est difficile de reprocher à Google d’avoir réécrit l’un ou l’autre de ces exemples.</p> <p dir="ltr">Ces exemples extrêmes peuvent être divertissants, mais il semble que Google ait également apporté des changements importants dans des situations moins extrêmes où les phrases sont enchaînées avec des séparateurs comme des tuyaux (|). Voici un exemple :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-21.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379715&s=ecb29ddae6a3dae55da618f3a4ae9155" data-image="1076340" style="opacity: 1;"/></figure> <p dir="ltr">Alors que ce <title> tag semble sur-optimisé, c’est évidemment un exemple beaucoup moins problématique que les deux précédents. Google semble voir d’un mauvais œil les tuyaux (|) en général avec cette nouvelle mise à jour. Dans notre ensemble de données, plus de 10 000 titres avec des tuyaux ont été réécrits, et près de 6 000 d’entre eux étaient inférieurs à la limite de largeur de pixel.</p> <p>Dans certains de ces cas, l’original <title> les balises semblent simplement refléter l’architecture de l’information du site. Prenez cet exemple de Zales :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-22.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379719&s=2e2c4f94a1e970666b30ed11280dccc3" data-image="1076341" style="opacity: 1;"/></figure> <p dir="ltr">Bien que vous puissiez faire valoir que faire écho à l’IA du site n’est pas particulièrement utile pour les chercheurs, il n’y a rien de spam ou de trompeur à ce sujet <title> étiqueter. Il semble que Google devienne trop agressif en réécrivant des phrases délimitées.</p> <h2 dir="ltr">Scénario 5 : Ajout du nom de la marque</h2> <p dir="ltr">Depuis un certain temps, Google ajoute des noms de marque à la fin des titres d’affichage dans certains cas. Voici un exemple :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-9.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379658&s=9ec2469848a9098d28252bcb50a0474d" data-image="1076328" style="opacity: 1;"/></figure> <p dir="ltr">Nous ne savons pas exactement quels signaux Google utilise pour passer cet appel. Cela peut être une fonction de l’autorité de la marque ou basée sur la mesure d’une sorte de signaux d’engagement SERP. Dans le cas d’une marque de haute autorité comme WebMD qui ne fait que cinq lettres, ce changement peut être bénéfique. </p> <p dir="ltr">Qu’en est-il des noms de marque longs, cependant? Considérez l’exemple ci-dessous :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-10.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379666&s=801694110123a8ba3fed30c65349217a" data-image="1076329" style="opacity: 1;"/></figure> <p dir="ltr">Ici, Google a échangé un titre naturel et pertinent contre une combinaison des <H1> contenu et le nom de la marque. Malheureusement, l’ajout du nom de la marque à 27 caractères limite considérablement le reste du titre affiché. Heureusement, sur quelques centaines d’exemples d’ajouts de marques que j’ai examinés, cela semble être un événement rare. </p> <h2 dir="ltr">Scénario 6 : Déplacement du nom de la marque</h2> <p dir="ltr">Un événement étonnamment courant depuis la mise à jour du 16 août est lorsque Google prend une <title> tag avec le nom de la marque à la fin et le déplace au début. Par exemple:</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-11.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379671&s=b28de06487964563398b87c66c9e4c7f" data-image="1076330" style="opacity: 1;"/></figure> <p dir="ltr">Ici, Google a déplacé le nom de la marque au premier plan, suivi de deux points (:), et a également raccourci « I.T. » à « IT ». Cette version (avec « IT ») est introuvable dans la source de la page.</p> <p dir="ltr">À l’occasion, Google semble faire le contraire et déplacer un nom de marque au début du <title> balise à la fin du titre affiché. Voici un exemple :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-12.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379676&s=89f80962bb1a93fe19dd62bdd4cebefe" data-image="1076331" style="opacity: 1;"/></figure> <p dir="ltr">Contrairement au mouvement dos à front, je pense que cet exemple est en fait une variante du scénario #3. Google semble tronquer le <title> tag et en ajoutant le nom de la marque à la fin de celui-ci. La suppression du nom de la marque de l’avant est probablement un accident de troncature.</p> <h2 dir="ltr">Scénario 7 : <Title> est trop court</h2> <p dir="ltr">Canalisant un peu de Boucle d’or, parfois votre <title> La balise est trop longue pour Google et parfois elle est trop courte. Voici un exemple d’un résultat de recette :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-13.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379680&s=a3b6b75b38f9d4dc79ad89cef94f65f5" data-image="1076332" style="opacity: 1;"/></figure> <p dir="ltr">Celui-ci est un canard étrange (jeu de mots) – en plus d’ajouter le nom de la marque, Google a étendu le titre, et cette phrase exacte n’apparaît nulle part dans les principaux éléments de la page.</p> <p dir="ltr">Voici un exemple où Google a réécrit une marque uniquement <title> étiqueter:<strong/></p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-14.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379684&s=e3404c071a9748f29ddc8d0c79cf3dd2" data-image="1076333" style="opacity: 1;"/></figure> <p dir="ltr">Encore une fois, cela a été tiré d’un <H1> balise sur la page. Ce qui n’est pas clair, c’est si Google réécrit ces titres parce qu’ils sont trop courts ou parce qu’ils ne sont pas particulièrement pertinents pour l’espace de requête. Cela nous amène au scénario n°8 :</p> <h2 dir="ltr">Scénario 8 : Problèmes de pertinence</h2> <p dir="ltr">À ce stade, nous ne connaissons pas vraiment le déclencheur exact d’une réécriture, mais il semble que certains titres soient en train d’être réécrits car ils ne conviennent pas à l’intention de requête. Malheureusement, des dizaines de pages de cet ensemble de données avaient encore une variante de « Accueil » comme leur <title> étiqueter:</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-15.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379690&s=e6c276dc0f791d48a9d2eec4310fc35f" data-image="1076334" style="opacity: 1;"/></figure> <p dir="ltr">Dans la majorité de ces cas, Google réécrit le titre affiché en tant que nom de marque. Bien sûr, « Home » est également potentiellement trop court. Voici un exemple de plus <title> balise où la pertinence a pu entrer en jeu :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-16.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379695&s=8edcb4925c90a36f5926f4d5b4cb5686" data-image="1076335" style="opacity: 1;"/></figure> <p dir="ltr">En mettant de côté l’étrange tuyau orphelin (|) au début, je dirais que cela <title> tag est une copie marketing générique qui ne fait pas grand-chose pour informer les chercheurs.</p> <h2 dir="ltr">Scénario n°8.5 : jargon marketing</h2> <p dir="ltr">Ce dernier cas m’a conduit dans un terrier de lapin, et je ne sais pas s’il s’agit d’un sous-cas du n ° 8 ou d’un phénomène distinct. Il y a eu environ 700 cas dans notre ensemble de données où Google a réécrit un <title> tag avec le mot « Meilleur » pour supprimer ce mot. Voici un autre exemple :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-17.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379700&s=8b4d76018ed11d94b412c9f2bf04ba22" data-image="1076336" style="opacity: 1;"/></figure> <p dir="ltr">Une fois de plus, Google a tiré le <H1> de la page cible, mais la réécriture et l’original <title> tag partagent une intention et un format très similaires. Il est possible que Google voit d’un mauvais œil les superlatifs comme « Meilleur », mais ce n’est qu’une théorie à ce stade.</p> <p dir="ltr">Notez qu’il y avait plus de 3000 <title> tags dans notre ensemble de données où « Best » n’a pas été supprimé, mais certains d’entre eux étaient contextuellement importants, comme « Best Man Speech » ou « Best Buy » (le détaillant d’électronique).</p> <p dir="ltr">En parlant de superlatifs, en voici un amusant :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-18.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379705&s=310b136a7f67b624caba6bd66716756b" data-image="1076337" style="opacity: 1;"/></figure> <p dir="ltr">Je pense que nous pouvons probablement tous convenir que « Must Do Super Fun Things to Do » repousse les limites. Encore une fois, nous ne pouvons pas vraiment prouver ce qui déclenche spécifiquement cette réécriture, mais le modèle ici est intéressant.</p> <p dir="ltr">Nous avons constaté des tendances similaires autour de termes marketing tels que « bon marché », « officiel » et « 2021 ». Voici le kicker, cependant : dans certains cas, Google prend <title> tags sans superlatifs et les rajouter. Par exemple :</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-19.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379708&s=bb4664d410a23a63eca62398d5a76607" data-image="1076338" style="opacity: 1;"/></figure> <p dir="ltr">Ici, Google a pris une <title> balise, et choisissez le <H1> qui incluait à la place « Meilleur » et « Sur mesure ». Cela soulève la question — sont <title> les balises avec des mots comme « Meilleur » étant réécrites en raison d’un contenu spécifique, ou sont-elles en train d’être réécrites en raison d’autres facteurs, comme la longueur ou le bourrage de mots clés, qui sont simplement corrélés avec ce contenu ?</p> <h2 dir="ltr">Scénario 9 : Réécritures basées sur des requêtes</h2> <p dir="ltr">Nous avons longtemps soupçonné que Google réécrirait certains titres d’affichage en temps réel en fonction de leur pertinence (ou non-pertinence) par rapport à la requête de recherche. Dans <a href="https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles" target="_blank" rel="noopener noreferrer">L’explicateur de Google</a> à propos de la mise à jour du 16 août, cependant, ils ont déclaré ce qui suit :</p> <p dir="ltr"><em>La semaine dernière, nous avons introduit un nouveau système de génération de titres pour les pages Web. Avant cela, les titres peuvent changer en fonction de la requête émise. Cela n’arrivera généralement plus avec notre nouveau système. </em></p> <p>Alors, voyons-nous des preuves de réécritures basées sur des requêtes après la mise à jour du 16 août ? Une façon de tester cela est de rechercher des pages/URL qui se classent pour plusieurs mots-clés et affichent des titres d’affichage différents (même si, étant une URL, ils partagent un <title> étiqueter). Par exemple:</p> <figure><img data-expand="600" class="lazyload" src="https://referencementdansgoogle.com/wp-content/plugins/media-ace/includes/lazy-load/images/blank.png" data-src="https://moz.com/images/learn/title-rewrites-20.png?w=660&auto=compress%2Cformat&fit=crop&fp-x=0.5&fp-y=0.5&dm=1630379712&s=21f28c34d04cdd8909027ca244298de4" data-image="1076339" style="opacity: 1;"/></figure> <p dir="ltr">Le premier résultat est apparu sur une recherche de « service correctionnel » et le deuxième résultat sur une recherche de « recherche de détenu ». Bien que cela semble intéressant à première vue, ces résultats ont été collectés sur deux emplacements différents (et probablement deux centres de données différents). Lorsque j’ai tenté de reproduire cette différence à partir d’un seul endroit, je n’ai récupéré qu’un seul titre d’affichage (réécrit).</p> <p dir="ltr">Dans notre ensemble de données, seules 96 URL affichaient plusieurs titres à afficher et une seule d’entre elles affichait plus de deux variantes. Dans tous les cas où j’ai vérifié sur place à partir d’un seul endroit, ces variantes ont disparu. Il semble que Google ait vraiment supprimé ou considérablement réduit la réécriture basée sur les requêtes.</p> <h2 dir="ltr">Comment empêcher les réécritures ?</h2> <p dir="ltr">Il n’y a actuellement aucun moyen de dire à Google de ne pas réécrire votre <title> tag (bien que cette dernière mise à jour ait le bourdonnement de l’industrie pour cette capacité), mais nous pouvons utiliser les scénarios ci-dessus pour développer quelques directives.</p> <h3 dir="ltr">(*) Respirez profondément</h3> <p dir="ltr">Changer votre <title> balises à grande échelle est un travail qui prend du temps et comporte des risques. Avant de réagir de manière excessive, collectez les données. Vos titres d’affichage sont-ils même affectés? Ces changements ont-ils un impact sur votre taux de clics ou votre trafic de recherche organique ? Cet impact est-il négatif ? Franchement, nous ne savons pas non plus quand et comment Google pourrait ajuster cette mise à jour. Si vous constatez de graves conséquences négatives, agissez définitivement, mais ne paniquez pas.</p> <h3 dir="ltr">(1) Attention à la limite de longueur</h3> <p dir="ltr">Tandis que les outils Moz suivent <title> balises qui dépassent la limite de longueur, mon conseil au cours des deux dernières années a été essentiellement « Soyez conscient de la limite, mais ne perdez pas le sommeil à cause de cela. » La troncature n’est pas le baiser de la mort, tant que les parties importantes du <title> tag apparaissent avant la coupure.</p> <p>Maintenant, je vais peut-être devoir réviser ce conseil. Avec la troncature, vous contrôlez au moins les morceaux qui se produisent avant la coupure. Maintenant que Google réécrit potentiellement complètement les titres longs, vous pourriez vous retrouver avec des titres d’affichage sensiblement différents.</p> <h3 dir="ltr">(2) Ne pas insérer de mots clés dans les titres</h3> <p dir="ltr">J’espère que la plupart des personnes qui lisent cet article ne s’engagent pas dans le bourrage de mots-clés à l’ancienne, mais nous devrons peut-être être encore plus prudents maintenant, en particulier avec l’enchaînement de phrases à l’aide de délimiteurs comme des tuyaux (|). J’espère que Google atténue ce cas particulier, car de nombreux titres non-spam semblent être pris dans le mélange.</p> <h3 dir="ltr">(3) Écrire pour l’intention du chercheur</h3> <p dir="ltr">C’était un bon conseil bien avant la récente mise à jour. Franchement, personne ne se soucie de votre copie marketing lorsqu’il essaie de trouver quelque chose et de numériser les résultats. Écrivez pour l’intention moyenne du public que vous essayez d’attirer. Cela réduira les chances que vos titres d’affichage soient réécrits, mais cela générera également des clics et un engagement pertinents.</p> <p dir="ltr">Pour l’instant, je pense que la meilleure chose à faire est d’être conscient de la situation et d’essayer d’évaluer son impact sur votre site. Si l’impact est minime, il y a de bien meilleures utilisations de vos efforts de référencement que de réécrire des centaines de <title> Mots clés. Une exception à ce conseil est si votre CMS crée un modèle de titres problématiques. Dans ce cas, un petit ajustement (ou quelques petits ajustements) pourrait donner des résultats appréciables.</p> <p dir="ltr">WordPress a publié un <a href="https://www.wordstream.com/blog/ws/2021/08/26/google-page-title-update" target="_blank" rel="noopener noreferrer">étude de cas utile et précoce</a> sur la façon dont ils ont repéré une réécriture problématique et l’ont corrigée. Je pense que cette approche – en se concentrant consciemment sur les pages à fort impact – est une bonne approche avec un retour sur investissement potentiellement élevé.</p> <hr/> <p>Si vous souhaitez essayer les données brutes, je l’ai fait <a href="https://docs.google.com/spreadsheets/d/1QSsKTFnMzVe1KePj37xONSg5wenmeYctdvWPFlJ0jG4/copy" target="_blank" rel="noopener noreferrer">disponible dans Google Sheets</a>. Ce sont les 57 832 URL uniques dont on a pu extraire <title> Mots clés. Toutes les données ont été collectées du 25 au 26 août 2021 sur Google.com (en-US) via les SERP de bureau. Veuillez noter que certains <title> les données des balises peuvent être inexactes si les sites en question ont modifié ou redirigé la demande. 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Utilisez les fl\u00e8ches haut et bas du clavier pour les parcourir.","itemSelected":"\u00c9l\u00e9ment s\u00e9lectionn\u00e9."}; /* ]]> */ </script> <script type='text/javascript' src='https://referencementdansgoogle.com/wp-includes/js/jquery/ui/autocomplete.min.js?ver=1.12.1' id='jquery-ui-autocomplete-js'></script> <script type='text/javascript' id='bimber-front-js-extra'> /* <![CDATA[ */ var bimber_front_config = "{\"ajax_url\":\"https:\\\/\\\/referencementdansgoogle.com\\\/wp-admin\\\/admin-ajax.php\",\"timeago\":\"on\",\"sharebar\":\"on\",\"microshare\":\"on\",\"i18n\":{\"menu\":{\"go_to\":\"Go to\"},\"newsletter\":{\"subscribe_mail_subject_tpl\":\"Check out this great article: %subject%\"},\"bp_profile_nav\":{\"more_link\":\"More\"}},\"comment_types\":[\"wp\"],\"auto_load_limit\":\"0\",\"auto_play_videos\":false,\"use_gif_player\":true,\"setTargetBlank\":true,\"useWaypoints\":true,\"stack\":\"original-2018\"}"; var bimber_front_microshare = "[]"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236&description=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_61531b6befb54_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = '9.5 fa\\u00e7ons dont Google r\\u00e9\\u00e9crit vos balises de titre';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/referencementdansgoogle.com\\\/referencement\\\/9-5-facons-dont-google-reecrit-vos-balises-de-titre\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_61531b6befb54_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre%20https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236&description=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_61531b6c1f467_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = '9.5 fa\\u00e7ons dont Google r\\u00e9\\u00e9crit vos balises de titre';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/referencementdansgoogle.com\\\/referencement\\\/9-5-facons-dont-google-reecrit-vos-balises-de-titre\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_61531b6c1f467_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre%20https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236&description=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_61531b6c34590_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = '9.5 fa\\u00e7ons dont Google r\\u00e9\\u00e9crit vos balises de titre';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/referencementdansgoogle.com\\\/referencement\\\/9-5-facons-dont-google-reecrit-vos-balises-de-titre\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_61531b6c34590_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre%20https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236&description=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_61531b6c55fb0_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = '9.5 fa\\u00e7ons dont Google r\\u00e9\\u00e9crit vos balises de titre';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/referencementdansgoogle.com\\\/referencement\\\/9-5-facons-dont-google-reecrit-vos-balises-de-titre\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_61531b6c55fb0_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre%20https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; var bimber_front_microshare = "{\"html\":\"<div class=\\\"bimber-microshare-item-share\\\">\\n\\t<a class=\\\"bimber-microshare-item-share-toggle\\\" href=\\\"#\\\">Share<\\\/a>\\n\\t<div class=\\\"bimber-microshare-item-share-content\\\">\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-pinterest\\\" href=\\\"https:\\\/\\\/pinterest.com\\\/pin\\\/create\\\/button\\\/?url=https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236&description=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre&media=bimber_replace_encode_241gw\\\" title=\\\"Share on Pinterest\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Pinterest<\\\/a>\\t\\t<script type=\\\"text\\\/javascript\\\">\\n\\t\\t\\t(function () {\\n\\t\\t\\t\\tvar triggerOnLoad = false;\\n\\n\\t\\t\\t\\twindow.apiShareOnFB = function() {\\n\\t\\t\\t\\t\\tjQuery('body').trigger('snaxFbNotLoaded');\\n\\t\\t\\t\\t\\ttriggerOnLoad = true;\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\tvar _fbAsyncInit = window.fbAsyncInit;\\n\\n\\t\\t\\t\\twindow.fbAsyncInit = function() {\\n\\t\\t\\t\\t\\tFB.init({\\n\\t\\t\\t\\t\\t\\tappId : '',\\n\\t\\t\\t\\t\\t\\txfbml : true,\\n\\t\\t\\t\\t\\t\\tversion : 'v3.0'\\n\\t\\t\\t\\t\\t});\\n\\n\\t\\t\\t\\t\\twindow.apiShareOnFB_61531b6c758b0_bimber_replace_unique_241gw = function() {\\n\\t\\t\\t\\t\\t\\tvar shareTitle \\t\\t = '9.5 fa\\u00e7ons dont Google r\\u00e9\\u00e9crit vos balises de titre';\\n\\t\\t\\t\\t\\t\\tvar shareDescription\\t= '';\\n\\t\\t\\t\\t\\t\\tvar shareImage\\t = 'bimber_replace_241gw';\\n\\n\\t\\t\\t\\t\\t\\tFB.login(function(response) {\\n\\t\\t\\t\\t\\t\\t\\tif (response.status === 'connected') {\\n\\t\\t\\t\\t\\t\\t\\t\\tvar objectToShare = {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:url': 'https:\\\/\\\/referencementdansgoogle.com\\\/referencement\\\/9-5-facons-dont-google-reecrit-vos-balises-de-titre\\\/', \\\/\\\/ Url to share.\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:title': shareTitle,\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t'og:description': shareDescription\\n\\t\\t\\t\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ Add image only if set. FB fails otherwise.\\n\\t\\t\\t\\t\\t\\t\\t\\tif (shareImage) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tobjectToShare['og:image'] = shareImage;\\n\\t\\t\\t\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\t\\t\\tFB.ui({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tmethod: 'share_open_graph',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_type: 'og.shares',\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\taction_properties: JSON.stringify({\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\tobject : objectToShare\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t})\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t},\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t\\\/\\\/ callback\\n\\t\\t\\t\\t\\t\\t\\t\\t\\tfunction(response) {\\n\\t\\t\\t\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t\\t\\t});\\n\\t\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Fire original callback.\\n\\t\\t\\t\\t\\tif (typeof _fbAsyncInit === 'function') {\\n\\t\\t\\t\\t\\t\\t_fbAsyncInit();\\n\\t\\t\\t\\t\\t}\\n\\n\\t\\t\\t\\t\\t\\\/\\\/ Open share popup as soon as possible, after loading FB SDK.\\n\\t\\t\\t\\t\\tif (triggerOnLoad) {\\n\\t\\t\\t\\t\\t\\tsetTimeout(function() {\\n\\t\\t\\t\\t\\t\\t\\tapiShareOnFB();\\n\\t\\t\\t\\t\\t\\t}, 1000);\\n\\t\\t\\t\\t\\t}\\n\\t\\t\\t\\t};\\n\\n\\t\\t\\t\\t\\\/\\\/ JS SDK loaded before we hook into it. Trigger callback now.\\n\\t\\t\\t\\tif (typeof window.FB !== 'undefined') {\\n\\t\\t\\t\\t\\twindow.fbAsyncInit();\\n\\t\\t\\t\\t}\\n\\t\\t\\t})();\\n\\t\\t<\\\/script>\\n\\t\\t<a class=\\\"bimber-microshare bimber-microshare-facebook\\\" href=\\\" #\\\" title=\\\"Share on Facebook\\\" onclick=\\\"apiShareOnFB_61531b6c758b0_bimber_replace_unique_241gw(); return false;\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Facebook<\\\/a><a class=\\\"bimber-microshare bimber-microshare-twitter\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home?status=9.5%20fa%C3%A7ons%20dont%20Google%20r%C3%A9%C3%A9crit%20vos%20balises%20de%20titre%20https%3A%2F%2Freferencementdansgoogle.com%2F%3Fp%3D4236\\\" title=\\\"Share on Twitter\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Share on Twitter<\\\/a>\\t<\\\/div>\\n<\\\/div>\\n\"}"; /* ]]> */ </script> <script type='text/javascript' src='https://referencementdansgoogle.com/wp-content/themes/bimber/js/front.js?ver=7.0' id='bimber-front-js'></script> <script type='text/javascript' id='wpgdprc.js-js-extra'> /* <![CDATA[ */ var wpgdprcData = {"ajaxURL":"https:\/\/referencementdansgoogle.com\/wp-admin\/admin-ajax.php","ajaxSecurity":"a25aa62a03","isMultisite":"","path":"\/","blogId":""}; /* ]]> */ </script> <script type='text/javascript' src='https://referencementdansgoogle.com/wp-content/plugins/wp-gdpr-compliance/dist/js/front.min.js?ver=1631032067' id='wpgdprc.js-js'></script> <script type='text/javascript' src='https://referencementdansgoogle.com/wp-includes/js/wp-embed.min.js?ver=5.8.1' id='wp-embed-js'></script> <div id="fb-root"></div> <script type="text/javascript"> (function() { var loaded = false; var loadFB = function() { if (loaded) return; loaded = true; (function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); }; setTimeout(loadFB, 0); document.body.addEventListener('bimberLoadFbSdk', loadFB); })(); </script> </body> </html>